Websession: Open Innovation

Successful innovations are the result of a professional and open innovation process. Today’s Innovation Management plays a key role in identifying external opportunities, linking internal resources with external experts and constantly encouraging the firm’s dynamic development.

Open Innovation is the central approach when it comes to


  • capturing a greater diversity of ideas,
  • engaging customers in new product and service development,
  • leveraging the unique knowledge of external partners or experts,
  • evolving your innovation program towards greater business impact.

Learning Goals

  • challenges within Innovation Management and how Open Innovation might help
  • guidance in the complex field of idea generation
  • cornerstones of success for Open Innovation Initiatives
  • conceptual and operative solutions and best practice examples


Dr. Martin Lerch, Management Consulting, Scheer GmbH
Anne Knipp, HYPE Innovation

Dr. Thomas Struck

Head of Management Consulting

Scheer GmbH

Mozartstraße 21

D-80336  München

T +49 681 96777-0