Omni-channel commerce – the most important trend in the years to come
48% of retailers will be carrying out digitization projects in the next two years. We are experiencing a development towards omni-channel commerce. Retailers are facing particular challenges: in particular with changes, brought about by digitization, from the classic seller’s market to a market in which the customer and consumer are the centre of attention. These days, customers are demanding a seamless shopping experience, designed around them, across and beyond all channels and touch-points.