SAP Marketing Cloud
With the SAP Marketing Cloud it is possible to deposit customer data from widely differing sources in a single data base. On the basis of this data, customer profiles are continually and automatically updated in real time with structured and unstructured data.
The SAP marketing platform includes, amongst others, data on user behaviour in the web-shop, opened e-mail newsletters and campaign content accessed etc.
The permanent actualization of customer data (in real-time) and the availability of the data in one place makes possible the 1-2-1, or 360°, communication with each individual customer in a context relating directly to their activities
The marketing platform works in parallel with the SAP Commerce Cloud and SAP C/4HANA.