Bundle and combine all your customer data and still reach out to each one individually – that is modern marketing. Create complex segmentation out of millions of datasets in seconds and reach each customer in the preferred channel. Control your campaigns and their implementation centrally in the marketing cloud! Interact from here with your customers and capture their reactions automatically – you have a closed loop across different channels.
The SAP Marketing Cloud supports you with more than just the straightforward, dynamic development of your customer segments. The right choice of channel and timing for your communications can also be supported by machine learning. That is marketing with the SAP Marketing Cloud.
Individual and personalized – for greater demand and growth.
Omni-channel? State-of-the art for digital natives because your customers decide for themselves where, when and how they buy and they expect an unlimited, consistent and personalized shopping experience. Online, in the outlet or mobile.
Integrate every channel and process in order to develop long-term customer loyalty. Comprehensive functionality makes contact and interaction with customers possible – everywhere, at any time and on any device.
Verkaufskanäle verschieben sich, Meinungen werden im Internet in Sekundenschnelle ausgetauscht.
Sales channels shift, views are exchanged in seconds in the internet.
The ability to react fast is required.
Your sales team needs the right information and customer data everywhere and at any time. Sell more effectively and more efficiently – SAP Sales Cloud supports your sales cycle tailored to your needs across every phase. It combines being user friendly with flexibility and can be integrated seamlessly into your existing SAP landscape. Users from your sales, service and marketing departments benefit from a modern solution available also on smartphones and tablets.
SAP Service Cloud
The setup of your service organization is a major factor in the success of all your CRM activities. Your customers expect exceptional service before, during and after their purchase.
Set yourself apart from your competition and increase your sales by answering customer enquiries across all channels quickly and simply, react to customer complaints appropriately at all times and in so doing keep your customers satisfied at all stages of the customer relationship. Important building blocks in the solution are self-service portals for customers, modern ticket management with user friendly, intuitive user interfaces and integrated field service controls.