Digitization begins by necessity in those business processes that form the basis of every business model. This is because business processes define in detail every step, and those connected with them, in the value chain. It is therefore necessary to begin at this point. This means either optimizing what already exists with the newest digital technologies – in this way, and for the most part, traditional processes remain preserved – or, the complete and disruptive renewal of business processes; meaning completely re-thinking them. In doing so, revenue models are revolutionized, a business is carried indirectly by finance injected into marketing, or by means of massive start-up funding large monopoly platforms are placed in the market.
For disruptive business models it is self-evident that no pre-prepared templates for the corresponding processes and their reliable execution are available. The supreme discipline of digitization corresponds therefore to the complexity of the model. Nevertheless, step-by-step optimization is also one way of achieving one’s aims. Both approaches result ultimately in a re-design of the IT landscape in a company which is oriented towards newly designed business processes. It is incontestable that significant expense will arise, whichever path is chosen. The aim is therefore to find ways of minimizing this cost.